Blog

Unraveling the Paradox: The Fundamental Role of Confusion in Bad Design

In the intricate world of design, confusion stands out as a silent saboteur, subtly undermining the very essence of user...

Why Designing for the Average Will Result in the End Product Being Less than Average

Have you bought a ready stitched suit? How did it fit? Have you got yourself a suit made to measure?...

Designing with Ease: Harmonising the Design Process with the Path of Least Resistance

In the intricate dance between design and the human mind, the concept of the path of least resistance emerges as...

Emotional Design: Forging Meaningful Connections through Products

In the dynamic landscape of product design, a paradigm shift is underway—one that transcends functionality and aesthetics to delve into...

Human-Centered Design: Putting People at the Heart of Innovation

Or as we like to call it at Equitus, People-Centric Design. But for the benefit of everyone let us retain...

Designing for Accessibility: Inclusive Product Design for All Users

In the pursuit of creating impactful and meaningful products, the concept of accessibility takes centre-stage, paving the way for inclusive...

Cognitive Ergonomics: Enhancing User Interaction through Thoughtful Design

In the ever-evolving landscape of product design, the emphasis on user experience has reached new heights, and at the heart...

The Art and Science of Product Design: An Elementary Guide

In the enchanting world of product design, a harmonious blend of artistry and scientific precision shapes creations that captivate and...

The Importance of Good Product Design

Happy New Year to all of you from all of us. As we enter 2023, we kick off our blog...

‘Success starts and ends with one thing – people’

In his latest column for The Manufacturer our founder Raam Shankar places people at the heart of successful digital transformations...

Equitus and Luxfer Gas Cylinders strike deal

A deal has been struck between Equitus Design Engineering and Innovations and Luxfer Gas Cylinders Division of Luxfer Holdings PLC...

‘Commitment to digital transformations in manufacturing must be absolute’

That’s the view from  our CEO and Founder Raam Shankar. In his latest column for international media publication The Manufacturer...