Blog

Unraveling the Paradox: The Fundamental Role of Confusion in Bad Design

In the intricate world of design, confusion stands out as a silent saboteur, subtly undermining the very essence of user...

Why Designing for the Average Will Result in the End Product Being Less than Average

Have you bought a ready stitched suit? How did it fit? Have you got yourself a suit made to measure?...

Designing with Ease: Harmonising the Design Process with the Path of Least Resistance

In the intricate dance between design and the human mind, the concept of the path of least resistance emerges as...

Emotional Design: Forging Meaningful Connections through Products

In the dynamic landscape of product design, a paradigm shift is underway—one that transcends functionality and aesthetics to delve into...

Human-Centered Design: Putting People at the Heart of Innovation

Or as we like to call it at Equitus, People-Centric Design. But for the benefit of everyone let us retain...

Human-Centered Design: Putting People at the Heart of Innovation

Or as we like to call it at Equitus, People-Centric Design. But for the benefit of everyone let us retain...

Designing for Accessibility: Inclusive Product Design for All Users

In the pursuit of creating impactful and meaningful products, the concept of accessibility takes centre-stage, paving the way for inclusive...

Cognitive Ergonomics: Enhancing User Interaction through Thoughtful Design

In the ever-evolving landscape of product design, the emphasis on user experience has reached new heights, and at the heart...

The Art and Science of Product Design: An Elementary Guide

In the enchanting world of product design, a harmonious blend of artistry and scientific precision shapes creations that captivate and...

Deal struck between Engenda and Equitus

Equitus Design Engineering and Innovations has been signed up by Engenda Group to support the delivery of two contracts on...

Raam Shankar appointed as co-chair of TiE Global’s sustainability arm

Equitus Design founder Raam Shankar has been named co-chair of TiE Global’s Sustainability and Impact Special Interest Group (SIG).  TiE...

Equitus and Luxfer Gas Cylinders extend sustainable transport deal

Equitus Design Engineering and Innovations has strengthened its grip in the sustainable transport sector after landing a renewed contract with...