Blog

The Changing Face of Design: Part 1 – The Basics

We live in a world in which we’re surrounded by products. Products that make life easier, products that gives us...

The Transformative Power of Design: Shaping Our World

Design is more than just aesthetics; it’s a powerful force that shapes our world in profound ways. From the buildings...

Thinking Big: Embracing a Holistic Approach to Tackle Humanity’s Challenges

Disclaimer: Before we dive into the discussion inspired by the film “Gone in 60 Seconds,” let’s make one thing crystal...

Crafting Customer-Centric Responses: Navigating Service Mishaps with Finesse

In the world of business, customer satisfaction reigns supreme. Yet, despite best intentions, organizations sometimes stumble, leaving customers dissatisfied and...

Designing for the Unplanned: Navigating Through Challenges

In the world of design, meticulous planning and seamless execution often take center stage. However, the reality is that things...

Empathy: The Compass of Good Design Part Two

Last week we focused on the positives of empathy in the product design process. Today we look at what a...

Empathy: The Compass of Good Design Part One

Whenever we talk of design, empathy stands as a fundamental property, making its way through the creative process. If you...

Hidden in Plain Sight: The Fundamental Property of Good Design

In the captivating world of design, the mark of true craftsmanship often lies in the ability to create something extraordinary...

Silent Frustration: The Crucial Role of Feedback in Design

Have you ever been to a cash machine or ATM? When you ask for some money to be given to...

Unraveling the Paradox: The Fundamental Role of Confusion in Bad Design

In the intricate world of design, confusion stands out as a silent saboteur, subtly undermining the very essence of user...

Why Designing for the Average Will Result in the End Product Being Less than Average

Have you bought a ready stitched suit? How did it fit? Have you got yourself a suit made to measure?...

Designing with Ease: Harmonising the Design Process with the Path of Least Resistance

In the intricate dance between design and the human mind, the concept of the path of least resistance emerges as...