Blog by Raam Shanker

The Importance of Good Product Design

Happy New Year to all of you from all of us. As we enter 2023, we kick off our blog series with focus on design. It makes a lot of sense to talk about design right at the beginning, because that is where design has maximum influence in your journey, at the beginning. Let us explore the importance of good product design in today’s post.


Product design is the process of designing a product, such that it meets its goal(s), while also being aesthetically pleasing and easy to use. This can be tricky, since most products have multiple goals that need to be met. However, good product design is important for success in both the business sense and in our personal lives. Here are some reasons why:

Good design makes people’s lives easier

Good design makes people’s lives easier. It solves problems, is simple and intuitive, easy to use and attractive.

Good design should be beautiful in addition to being functional. If the product you’re designing looks like it belongs in a museum or was designed by aliens from outer space (i.e., too weird), then you’ve failed as an artist because there will be no one else who wants to use it either!

Good design builds trust

Whether you’re a consumer or a business, trust is an essential part of the relationship between two people—and it can make or break the way in which you interact with each other. If your product is designed well, your target audience will have no reason to doubt its quality and reliability. They will feel confident that they can rely on it as they would a friend or family member; this confidence will make them more willing to spend money on products from your brand (or any other).

Good design avoids confusing the user

Good product design is about avoiding confusing the user. A good designer should be aware of the user’s mental model and how to communicate with them in a way that they can understand.

Good design is intuitive, simple, clear and easy to understand. It avoids overloading the user with too much information at once or using jargon that they won’t understand—or worse yet, will have no idea what it means!

Good design looks good

You can tell a lot about a person by the way they design their home. If you want to be nice and inviting, it may be time for some new curtains or paint. And if you’re looking for something more stylish, maybe it’s time to consider buying new furniture—but only if it fits in with your style!

Good product design looks good. When we say “good”, we mean that the product has an appealing aesthetic: it’s beautiful, engaging and intuitive (easy-to-use). It should also feel comfortable and ergonomic (not too heavy or bulky).

Good design doesn’t have to be expensive. Good design pays for itself.

Good design isn’t just about aesthetics. It’s about function, usability and cost.

Good design can be expensive, but it doesn’t have to be. The best product designers know how to make things that look great without breaking the bank—and they know how to keep costs down without compromising on quality or functionality.

Good designers follow the latest trends in product design.

Good designers follow the latest trends in product design. They need to keep up with trends, predict what customers want and understand how technology will change their way of using products.

Equitus can help you design good products that will be loved by your customers for years to come!

Good design can make or break a product

Good design is a key component of any successful product. It makes the user more likely to use your product and feel like they’re getting their money’s worth out of it. In fact, research has shown that good design can make or break a product’s success.

Here are some ways in which good design affects the way people interact with products:

Good design makes products attractive and useful at the same time—this makes them more appealing than if they were simply functional in nature (e.g., making sure there’s enough space on each side). It also encourages users to use them more often because they find them fun!


This is a bit of a tangent, but it’s one that needs to be talked about. Good design can be expensive, but cost isn’t always the biggest factor in deciding whether or not it’s worth investing in. It may seem like we’re suggesting that you don’t always have to worry about the price tag when choosing what kind of product you want—but really we mean that there are other factors at play here too! We can all agree on this point: good design makes people’s lives easier and more enjoyable. So why not get started by finding out how Equitus is helping companies do just that right now?